Cinema Revival was a five-day celebration of film restoration at the Wexner Center for the Arts in 2015. The festival screened newly restored classic films and featured lectures from experts in the fields of film restoration and preservation.
The Cinema Revival identity was developed to be visually distinct compared to other Wexner Center programming. The identity was designed to evoke the physical process of restoration (rather than featuring a specific film) in order to represent the diverse range of programming that was screened during the festival. Early in the design process we enlisted the help of members of the Film/Video Department, who provided knowledge of restoration and preservation techniques, as well as tangible materials including filmstrips and reels, which were used to create the various visual elements.
The typography for the identity, which is based on type found at the leaders of filmstrips, is distorted through a process of physical manipulation using a flatbed scanner, which is suggestive of the use of scanners in the film restoration process. The identity for the festival was used for various promotional materials, both print and digital, and included a trailer that played in the Wexner Center Film/Video Theater as well as in a selection of regional theaters.