FOOD FOR GOOD THOUGHT
IDENTITY DESIGN



For this student project I worked directly with a local non-profit, who generously gave their time to work with me through a hypothetical rebranding. 

Food for Good Thought is a gluten-free bakery based in Columbus, Ohio. It offers support and employment to adults with autism in order to teach them valuable skills that can be applied in their day-to-day lives, as well as in their future employment. 



The branding process began with research into the company’s design needs and market positioning, which was done through a series of interviews. It became clear that such a multi-faceted organization required a solution that could work on many different levels. While the organization is primarily focused on vocational training, their customers look to them to provide gluten-free and health-conscious foods. The goal of the mark is to embody the organization’s core values, while simultaneously communicating aspects of both the empowerment of people with autism, as well as the company’s role as a local gluten-free bakery. 



The branding process began with research into the company’s design needs and market positioning, which was done through a series of interviews. It became clear that such a multi-faceted organization required a solution that could work on many different levels. While the organization is primarily focused on vocational training, their customers look to them to provide gluten-free and health-conscious foods. The goal of the mark is to embody the organization’s core values, while simultaneously communicating aspects of both the empowerment of people with autism, as well as the company’s role as a local gluten-free bakery.